New type Ice cream fridge

KOREA

Strategy, Brand experience
Ice cream fridge / (주)해태

The new type of ice cream refrigerator of Haitai Confectionery, a representative confectionery company in Korea.

An ergonomic approach was used to design an ice cream refrigerator equipped with a system that effectively classifies and stores ice cream according to buyer's age and taste

Analysis report

A TYPE_

Multi-functional design that is easy to use for all ages

B TYPE_

Retro design familiar to consumers

C TYPE_

Different height window for the various height of all ages.