PX7 is a high-end premium headphone from Bowers & Wilkins, the world's leading audio equipment company in the UK.
New product planning work was carried out for a year in each part to improve the image and PI of the existing conservative and old image of the brand product line and to gain an edge with competitors who are advancing. PX7 focused on improving the material forming the part, improving the design

of the part with low details, improving the structure of the connection part, adding parts, and aligning the overall CMF balance.
Based on this consulting, design renewal of B&W PX7 is continuing.